Mercury Insurance along with Los Angeles Kings has unveiled a groundbreaking augmented reality (AR) with titled “Where’s Bailey?” This initiative marks a significant step in fan engagement, leveraging technology to create a unique and interactive experience.
The “Where’s Bailey?” AR experience is the brainchild of Nigel Sussman who is a renowned artist and muralist known for his vibrant and intricate isometric line art. Sussman’s creation is not just an artistic masterpiece but also a technological marvel, bringing to life the spirit of Los Angeles through his imaginative portrayal of the city.
A Journey Through Los Angeles Landmarks
The experience invites fans to embark on a whimsical journey through some of LA’s most iconic landmarks. The adventure begins at the Crypto.com Arena, where fans attending Kings games can start their quest by scanning a QR code located next to a massive 10′ x 20′ art installation. This action launches the “Where’s Bailey” web app, transforming their smartphones into portals to a fantastical version of Los Angeles.
Interactive Gameplay and Prizes
As fans point their cameras at the mural, the static image springs to life, revealing a densely populated scene filled with hidden elements and animations. The primary objective is to locate Bailey, the Kings’ mascot and hockey’s most lovable lion, who is cleverly concealed within the mural. Successful participants are rewarded with a chance to win exclusive Kings prize packages, including authentic jerseys and game tickets.
Mercury Insurance’s Commitment to Los Angeles
Erik Thompson, Vice President and Chief Marketing Officer at Mercury Insurance, emphasized the company’s deep-rooted connection with Los Angeles. He described “Where’s Bailey” as a love letter to the city, celebrating its vibrant culture and the shared commitment of Mercury and the LA Kings to the community.
The excitement of “Where’s Bailey?” extends beyond the arena, as Mercury Insurance has also introduced a special Bailey Instagram filter. This feature allows fans across Southern California to engage with Bailey in a virtual setting, creating Reels or Stories for a chance to win surprise gifts, including autographed merchandise and tickets.
LA Kings and a Hockey Hall of Famer President Luc Robitaille highlighted the initiative as a testament to the Kings’ dedication to offering cutting-edge experiences for their fans. He views “Where’s Bailey?” as more than just a game; it’s a celebration of Los Angeles, its culture, and its people.
About Mercury Insurance
Mercury Insurance, established in 1962, is a multi-line insurance carrier offering a range of insurance products, including personal auto, homeowners, and renters insurance. With a network of independent agents across various states, Mercury is known for combining competitive rates with exceptional customer service. The company has earned “A” ratings from A.M. Best and Fitch and has been recognized as a top auto insurance company by Forbes and Insure.com.
Conclusion: Mercury Insurance Partners with LA Kings to Bring First-of-Their-Kind Experiences to Fans
The partnership between Mercury Insurance and the LA Kings, culminating in the “Where’s Bailey?” AR experience, represents a novel approach to fan engagement. By blending art, technology, and a deep appreciation for the city of Los Angeles, this initiative sets a new standard in sports fan experiences, offering an interactive and immersive journey that celebrates the city’s unique character and the spirit of its people.